Post COVID-19 the World needs to get back on track from a commercial standpoint.

Inevitably, Governments, Ad agencies, Big Brands and national corporations around the globe will be wanting to convince us that all is well, and we are going back to normal.
Advertising agencies will have prepared mind-bending campaigns to help us all feel good about the way things look and how fast everything is improving.

The reality is likely to be very different.

Net disposable income will have fallen dramatically; Millions of previously employed people will find themselves unemployed.
Millions of businesses will have gone to the wall, and millions of ordinary people from all walks of life will find themselves staring down the barrel of debt and even bankruptcy.
Massive brands will need to change, and they can’t do that quickly. Our political scene is likely to be in turmoil, and perhaps most importantly, our health will take a firmer hold in our decision-making process.
The old advertising way of “find a problem then fix it” will no longer work for the masses

In times of uncertainty, there are always opportunities.

SME’s that survived COVID-19 now have the chance to fight back; Small companies can alter direction quickly, filling the new demands that society will be searching for.
Understanding how people’s priorities have changed will be essential.
What’s important? An iPhone -11 or food, a gym membership, or a good run or walk.

Perhaps mindfulness will steer the way.

What’s certain is the old ways have gone, the known western world consumer economy has changed.
Clear thinking will undoubtedly replace the big agency noise, in a world that has realised that some things are worth a lot more than money and cost nothing.

 

Many online advertisers will have to take a closer look at what they say, and how they say it. Like it or not, consumers will have a different take on many things post COVID-19.