Frequently Asked Questions

Frequent Questions

Questions & Answers

These are just some of the questions we get asked. If you have a question then use the form at the bottom of the page and we’ll answer it for you.

What does SERPs stand for?

Search Engine Results Pages (SERP).  The main component of the SERP is the listing of results that are returned by the search engine in response to a keyword query.

Which is better, SEO or PPC?

It’s not about which is better, They both have a role to play. Some argue that since SERP has been pushed down the page, its become less important.

However only 30% of Searchers click on a PPC result.

Being at the top of SERPS is a critical componant of success.

Where do I start my SEO strategy?

Understanding your audience.

Who are your audience.

How many of them are searching for you.

Does my content match their needs.

What are my best competitors doing.

Do you guarantee first page positions?

No we can’t do that.

We don’t know what the major search engines are planning for tomorrow.

What we can say is that in 80% of cases we make a significant impact on your organic positions. Enough to make you want to stay with us.

Which SEO techniques are popular?

We only use whitehat techniques.

These techniques are on the right side of the search engines terms of service.

We do this to keep you safe longterm from Manual actions, or other penalties that the search engines will impose on you if you cheat.

Do You Manage PPC Accounts?

Yes we do.

We have a base target for Adwords account of 10 x ROI.

We manage Google Shopping campaigns and generally achieve a 100% optimisation score on these types of campaigns.

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